# Sample CTA Posts + Lead Magnet Promotion Playbook

This is the original swipe vault from Marc's Notion — 5 case-study posts (Marc + 4 entrepreneurs in his network), Marc's own promotion methodology, sample P.S. blocks, sample emails, and sample DM scripts.

Use this alongside the `CTA-Posts-Swipe-File.md` for the full picture.

---

## 5 Case-Study Posts (Survey / Launch CTAs)

### Case Study #1 — David Zech's Business Launch Survey

[View original post →](https://www.facebook.com/venturewithzechdavid/posts/pfbid0281HMtx9GuEQ7pumcTpjQXh5CciYdUhmRReCfVULM37xvJRzgQm5JcYMJk6oUxVw4l)

**Why it works:**
- Personal transformation story (retrenchment → launch)
- Credible background (70 masterclasses, $300K+ in sales)
- Clear project announcement (AI & You masterclass)
- Simple CTA (#freedom for access)

### Case Study #2 — John Yeo's Autobuy Framework Survey

[View original post →](https://www.facebook.com/johnyeojr/posts/pfbid0chtd49EJoBDArCqabzRJjRAskTMq8J5KNUwkAXgBYY9RyG3p9u5bJLjKo1R8zhDYl)

**Why it works:**
- Clear project announcement (Autobuy Product Framework v2)
- Lifestyle motivation (more time with kids)
- Physical gift (Story Mapping cards mailed to the first batch)
- Two-step CTA (share + comment)

### Case Study #3 — Marc Teo's Master Implementers Survey

[View original post →](https://www.facebook.com/MarcTeoo/posts/pfbid02oX4EchcitsCL2TXPQqHzd4o3svyAKnPM9UQxthV491aeH8ezqHi3XKkrw2e2s5PAl)

**Why it works:**
- Multiple big announcements (Summit, book, workshop) in one post
- Massive value stack (comprehensive resource library)
- VIP additional benefits for sharing
- Personal appreciation + relationship building

### Case Study #4 — Felicia's Europe Return Survey

[View original post →](https://www.facebook.com/FeliciaTheBusinessAndInvestmentStrategist/videos/934416391806322)

**Why it works:**
- Personal return story (2.5 years in Europe)
- Clear research purpose (on-the-ground market research)
- Community focus (forward to friends)
- Professional yet personal tone

### Case Study #5 — Jocelyn's TikTok Success Survey

[View original post →](https://www.facebook.com/jocelyngolife/posts/pfbid0LDyVNC2zn2dWay5o1FthK3F8bckDwu7zfAhpqMkdp2qeGej5G2YzyM6zvN3AEVKHl)

**Why it works:**
- Timely success story (17K overnight views)
- Proven formula validation
- Clear value proposition (TikTok Code guide)
- Simple engagement CTA

---

## How Marc Promotes a Lead Magnet (the full methodology)

There are 3 layers. Stack them.

### Layer 1 — Posts & Content

Two formats:

**A) One-liner CTA posts** — use on stories, FB posts, emails

Make the invite as **attractive, clear, and easy to understand** as possible. Ask people to comment, DM, or vote on a poll. Send the lead magnet details directly.

> ⚠️ Including the link directly doesn't work very well — unless you have an extremely established brand and a large audience.

**Marc's case studies of promo posts (real FB links):**

- [Case Study 1: Nas Daily](https://www.facebook.com/MarcTeoo/posts/pfbid02mbbQX41SpQUPNHLE1S5rbfCxdnomJrtvRJ8ZdM33qa7Zjwm6eZhtLcq9GaYi8FQal)
- [Case Study 2: Investing Tips from Sean Seah](https://www.facebook.com/MarcTeoo/posts/pfbid02uWAev4973XtSKaksEQuET9tVGR29if8FXcwN514TxhvNqXGmqEmEG5RNrykgeamPl)
- [Case Study 3: Stuart Tan](https://www.facebook.com/MarcTeoo/posts/pfbid02Rqynu4qcDkXAMey4LB2U5kWhS9cbfHf8cKHbvNtv3VHyM4se51RnPLxLfQ1E7w7fl)
- [Case Study 4: High Income Accelerator](https://www.facebook.com/MarcTeoo/posts/pfbid0Gnu5qryN455Zm9cQ3rcjT51cDw3hLkkUnStea8NZJGvBhXidjwZS8LyxRLkG4osKl)
- [Case Study 5: Tony Robbins' Business Mastery](https://www.facebook.com/MarcTeoo/posts/pfbid0LjNCfqstCd9Lbgb2R2fKEEtuu5RYybomhmJGYPdH6bAVm6dVVtGECfvTAJoSVCGzl)
- [Case Study 6: End of Year Giveaway Campaign](https://www.facebook.com/MarcTeoo/posts/pfbid0U1aAbMgbHDHqJVcfjzdoAnCSTVYnSfhCRNjQURkNXorZzrkUGEVrqxEHrjMcMVeWl)

**B) Attractive Transformation Posts + P.S. CTA at the end** — write your post as normal, then drop the CTA in the P.S. (highly recommended)

Sample P.S. blocks:

> **P.S.** I'm very excited to announce that for the very first time, I'll be conducting a workshop sharing all my best lessons & strategies on how I was able to generate a 6-figure income via affiliate marketing with Tony Robbins!
>
> More importantly, you'll be learning how you can also get started during the workshop itself as I'll be sharing all my step-by-step actions, worksheets & templates to get started, & exactly what I'd do if I had to start all over from scratch.
>
> While I'll be charging $197 in the future, I'm doing it for free for the next month only! Just comment **#me** below or DM me if you're interested in more details, & I'll send it over to you!

> **P.S.** Would anyone be interested if I shared my entire high-performance process that has helped me to overcome burnout, improve my productivity & focus, & enjoy way higher energy over the past 6 months? I'll be sharing my best lessons after reading >50 books & >$5,000 in courses all for free.
>
> Just **#me** below if you're interested & I'll send you access!

> **P.S.** After >3 months of preparation, I'm finally releasing my entire guide on how I was able to drastically improve my communication & presentation skills in the workplace! It is what led me to greater promotions, higher pay, & even getting paid above-market rates as an emcee via my side hustle too.
>
> If you want the entire guide, just **#yes** & I'll send it over to you!

---

### Layer 2 — Direct Email Inviting People to the Lead Magnet

**Sample email (send on the day):**

> **Subject line:** 📕FREE Access: The Ultimate Guide to Launch & Build a $10-30K / Month Lifestyle Business
> **Preview text:** 🎦 Video training, templates, & case studies included too
>
> Hey [Name],
>
> Today, I am giving away FREE lifetime access to the best lessons, tools, and insights I have gathered over the past five years, training more than 3000 people in this 50+ page step-by-step guide.
>
> The strategies inside can work even if you buy nothing else. I am grateful for your time and attention to be reading this today, and I want to express my appreciation for your support by doing this.
>
> The entire guide includes:
>
> ✅ The 3 Essential Steps to advance from zero to $10-30k/month. (Case studies and exact breakdown included)
>
> ✅ How to offer a product or service that easily converts buyers & clients without hard-selling (works even if you are new. Pages 12-19)
>
> ✅ How to attract hundreds of followers and leads with super-simple, quality posts, whether you are experienced or starting out from scratch (with templates & scripts. Pages 20-30)
>
> ✅ How to generate consistent cash flow with a proven "plug-and-play" sales system (with scripts & samples you can copy. Pages 26-30)
>
> ✅ The exact daily routine that helped me make multiple 6 figures in my business (and exactly how to design yours. Pages 31-40)
>
> ✅ Accelerated learning strategies & tools to 3-5X your progress in any area of your business (Page 43)
>
> If any of the above sounds helpful, click on the link below to get instant access to the guide:
>
> 👉 https://www.masterimplementers.com/guide
>
> If you have already downloaded it, I recently shot a video training that goes even deeper into what I wrote in the guide too:
>
> 👉 https://www.youtube.com/watch?v=HfsBH-Yh0-Y
>
> Enjoy, and let me know what you think :)
>
> I personally reply to every email.
>
> — Marc

---

### Layer 3 — Personal DMs (the most important layer)

> ⚠️ **IMPORTANT:** While I'll spend time working on the above, I'll assume that nobody will say yes to my content & posts.
>
> Because you have no idea how many people will read your post, folks might not read your content, trust you so much yet, etc.
>
> To maximize the probability of people registering for the workshop, **personally invite as many qualified/relevant people as possible (via DMs).**

**Marc's effectiveness equation:**

```
Personal DMs > Broadcast "Copy & Paste" Messages > Posts
```

People to message: friends, colleagues, relatives, associates, past clients, folks you've helped before.

The more you do this, the more results you'll see.

**Sample DM invite:**

> Hi [Name], hope all has been well man!!
>
> Anyway, after 6 months, I finally published my step-by-step guide to [topic] and thought you might be interested!
>
> I share about [add attractive benefits here].
>
> Would you be interested to access it? All good if you aren't! :)

**If they say yes:**

> Great!! Here's the link to access the guide:
>
> [link]
>
> Can you access it? :)

**Follow-up rule of thumb:**
> Some people won't reply right away. Some will say yes but won't register. That's normal.
> Drop them a quick reminder — max **3 reminders over 3 days.** Any more than that and it feels spammy.

---

## Where to find Marc's latest CTAs

- **Marc's Latest CTA Examples (live feed):** [Search #ME in his FB group →](https://www.facebook.com/groups/868142380316007/search/?q=%23ME)
- **Sample of My Best Performing CTAs (Notion):** [Open →](https://www.notion.so/Sample-CTA-Posts-15216c45fd1b80eaa67af3b6f7fc726f)

---

## The 3 CTA Rules (the throughline across all of the above)

1. **Make it attractive** — sell the benefit, not the feature
2. **Make it easy** — comment a keyword, DM, vote on a poll. Brain-dead simple.
3. **Don't drop the link in the post** — unless you're already a household name in your niche

The keyword + reply model exists because it converts 3-5x better than link-in-bio at small + mid scale.

---

## Soft Seed

This is the same lead-magnet promotion stack that powers Master Implementers.

Inside the Mentorship, we install all 3 layers — plus the systems to scale them: team SOPs for DMs, content production for daily posts, email sequence builds, and lead-magnet design.

→ marcteo.com/work-with-us
