# Announcement Posts Swipe File

Direct announcement posts — use sparingly. Max once per week.

**When to use Announcement (vs. P.S. CTA):**
- New workshop launching
- Event invite (panel, mastermind, in-person)
- Doors open / closing on a program
- Major resource drop (book, framework, big lead magnet)
- Milestone you want people to react to (not just consume)

**Rules:**
- Headline must contain the word "Announcement" or pattern-interrupt phrasing
- ONE clear action — no menu of CTAs
- Always include reason for urgency (limited slots, deadline, first-wave invite)
- Personal P.S. that softens the pitch ("my selfish reason for doing this…")

---

## SWIPE #1 — Event invite with co-hosts (panel format)

> **Announcement: I'm hosting something I've never done before!**
>
> End of this month, I'm putting together a live panel event in Singapore with 2 entrepreneurs I genuinely look up to: Alvin Huang and Gabriel Wong.
>
> Both are parents & have grown serious 8-9 figure businesses. But more importantly, both have done it without sacrificing their families in the process.
>
> So during the event, we're going to have an honest, open conversation about what it actually takes to grow a business while being fully present at home:
>
> → How they balance family while actively growing their biz
> → How they're maximising AI in their businesses & teams
> → Live Q&A segment with 3 of us
>
> So if you're someone who believes you shouldn't have to choose between building something great & being there for the people you love…
>
> Would love to have you come on to learn & connect with other family-first entrepreneurs for a meaningful evening not just for biz, but personal life too 💙
>
> **Reply #familyfirst and I'll send you the details.**
>
> #MasterImplementers
>
> P.S. As this is a physical event & I've already sent out the first wave of invites for clients & friends, we do have limited slots! So do register as soon as possible 🙏
>
> P.P.S. My selfish reason for doing this: I want to learn from them too! 😂

**Why it works:**
- "Announcement: I've never done this before" = pattern interrupt
- 2 high-status co-hosts = borrowed authority (without being a "guest names" crutch)
- Clear bullets = scan-friendly
- ONE simple CTA: "Reply #familyfirst"
- Two P.S. = urgency + humanity

---

## SWIPE #2 — Workshop launch template

```
**Announcement: I'm running [WORKSHOP NAME] on [DATE]**

This is for [SPECIFIC AVATAR] who are struggling with [SPECIFIC PROBLEM].

In 90 minutes, you'll walk away with:
→ [Outcome 1 — concrete and observable]
→ [Outcome 2]
→ [Outcome 3]

If you've been [common struggle phrase], this is built for you.

[SOFT SOCIAL PROOF: e.g. "Past attendees walked away with..." or "I ran a version of this with 80+ clients and the average result was..."]

**Reply "[KEYWORD]" and I'll send you the link.**

P.S. [Reason for urgency — first wave, limited Q&A, replay only for live attendees, etc.]

P.P.S. [Optional: personal/honest reason you're doing this.]
```

---

## SWIPE #3 — Resource drop announcement

```
**Just dropped: [RESOURCE NAME]**

For the past [TIME PERIOD], I've been compiling [WHAT IT IS] from [WHERE/HOW].

It covers:
→ [What's in it — bullet 1]
→ [Bullet 2]
→ [Bullet 3]

I built this because [reason — a specific struggle you saw, a question you kept getting, a frustration you had].

It's free. No catch. I just want this in the hands of [avatar] before [event/season/deadline].

**Comment "[KEYWORD]" and I'll send it to you.**

P.S. The first 100 who grab it will also get [bonus]. So move fast.
```

---

## SWIPE #4 — Doors closing / deadline announcement

```
**Heads up: doors close on [PROGRAM NAME] in [TIME]**

Last call for [target audience] who want to [outcome].

This intake closes [date/time SGT]. Next intake is [next date — make it feel far away].

Inside, we cover:
→ [Pillar 1]
→ [Pillar 2]
→ [Pillar 3]

If you've been on the fence, here's what I'd ask yourself:
→ Will the next 90 days look different if I keep going alone?
→ Or am I ready to install a system that compounds?

If the second one is you — **DM me "ready" and I'll send the application link.**

P.S. We're capping this intake at [N] to keep the coaching personal. After that, the door shuts until [next date].
```

---

## SWIPE #5 — Milestone announcement (soft pitch)

```
**Quick announcement: we just crossed [MILESTONE]**

[Concrete number — clients, revenue, results, students, etc.]

Wild because [N] years ago I was [opposite/starting situation].

The thing I keep coming back to: [the ONE belief or behavior that drove the milestone].

Not a humble brag. The point: if you've been thinking "is it possible for me?" — the answer is yes, and the gap is usually [the belief/behavior you named above], not talent or timing.

If you want a look at the system behind it — **comment "[KEYWORD]" and I'll send you [resource].**

P.S. Honestly grateful for every single client, mentor, and friend who's been part of this journey. You know who you are 💙
```

---

## Anatomy of a high-converting announcement

Every Marc-style announcement has these elements:

1. **Pattern-interrupt opener** ("Announcement:", "Just dropped:", "Heads up:")
2. **Specific avatar named** ("entrepreneurs who…", "parents who…")
3. **3 scannable bullets** (outcomes, what's inside, or pillars)
4. **One belief shift** (a sentence that flips how the reader sees the problem)
5. **One single CTA** — keyword reply OR link click, NEVER both
6. **P.S. urgency** (limited slots, first wave, deadline)
7. **P.P.S. humanity** (vulnerable / honest / playful aside)

---

## Soft Seed

Announcement is **Lever 4 (Weekly Drop)** inside the Daily Lead Machine™ system.

When you stack it with the Daily P.S. CTA (Lever 1) and the DM Power Hour (Lever 7), you get the full top-of-funnel flywheel.

The complete Lifestyle Business Blueprint installs all 12 Levers + the systems to convert them into clients.

→ marcteo.com/work-with-us
