# CTA Posts Swipe File

Verbatim P.S. CTA posts from Marc's Instagram + Facebook. Each one is annotated so you can reverse-engineer the structure.

**The 3 CTA Types covered:**
- **P.S.** — Soft tail on content. Daily workhorse. Most-read part of any post.
- **Announcement** — Direct, posted properly. Use sparingly, max once a week.
- **DM People** — One-to-one outreach (separate folder).

**The 2 Principles every CTA must follow:**
- **EASY** — Brain-dead simple action ("Comment #6P", "Tap link in bio")
- **ATTRACTIVE** — A reason that feels worth their time

**The 3 Combos:**
- **Leverage** — Ride someone else's investment ("My $50K notes from FHL")
- **Trending** — Ride the moment ("strategies JP Morgan paid $25K for")
- **Transformation** — Ride your own proof ("how I hit close to $1M in 20 hrs/week")

---

## SWIPE #1 — Transformation combo / P.S. CTA

> **HOOK:** I hit close to $1M with 20 hours/week using these 3 ingredients
>
> If you want to scale your income without losing your family, your health, or your freedom, you need three important ingredients:
>
> **1. CLARITY** — Are you clear on what you actually want? An ideal lifestyle for someone else might not be ideal for you. Getting clear on what YOU want is the first step to achieving freedom and making money on your terms.
>
> **2. FOCUS** — Focus means doing something consistently over a sustained period of time. Many hardworking people don't achieve the results they want simply because they can't do the same thing consistently over and over again.
>
> **3. SYSTEMS** — When you put systems in place (AI, automations, team), you create predictable, consistent results.
>
> Here's the result: I've grown my business to close to $1 million online while being present for my family and working about 20 hours per week. And I break down all three ingredients in my free 75-page guide.
>
> Want it? **Comment or DM "#6P" and I'll send it over to you.**
>
> You got this.
>
> P.S. I'm Marc — a stay-at-home dad who helps entrepreneurs scale past 6-figures while protecting time for family & health. I've conducted 2,200+ coaching calls and helped clients generate $6M+ in results.

**Why it works:**
- Headline result = Transformation combo (own proof)
- 3 ingredients = scannable, easy to consume
- "Free 75-page guide" + "Comment #6P" = EASY + ATTRACTIVE
- P.S. positions credibility AFTER the value

---

## SWIPE #2 — Belief-shift hook + soft P.S.

> **HOOK:** Same action, different energy, completely different results (here's the proof)
>
> The energy behind your actions is sometimes more important than the action itself.
>
> [Story: same DM strategy, different energies, different results]
>
> One thing I'll check with people: Are you fully rested? Are you recharged? Before you do the activity, always set your intention of the energy or the emotion or the mindset you want to have.
>
> PS - The algorithm might not decide to show you my videos again, so follow @marc.teoo if you want to scale past 6-figures while protecting time for family & health.
>
> If you want my exact framework for building a 7-figure business in just a few hours a day, comment "#6P" under this reel. I'll send you the 75-page playbook directly.

**Why it works:**
- Hook = belief flip ("energy > strategy")
- Two-part P.S. — first builds the follow, second drives the lead
- "Comment #6P" = brain-dead simple

---

## SWIPE #3 — Vulnerability + identity hook

> **HOOK:** "Maybe you should stop posting because you're so cringe"
>
> I recently received these words from someone I really loved and trusted. That I should just stop posting videos because it's so cringe.
>
> [Story: posted 30 videos, hit 100K views, still feel like shit sometimes]
>
> Because those words I said earlier? Those were actually the words I said to myself one night.
>
> If you're still on the journey, still growing your income, still doing the work: Kudos to you. Keep going. We all got this.
>
> You got this.
>
> P.S. I'm Marc — a stay-at-home dad who helps entrepreneurs scale past 6-figures while protecting time for family & health.
>
> Want my exact framework? Comment or DM "#6P" for my free 75-page playbook on building a 7-figure business in just a few hours a day.

**Why it works:**
- Vulnerability hook = TOF magnet (high reach)
- P.S. converts the warmth into a hand-raise
- Same lead magnet across all posts = consistency

---

## SWIPE #4 — Question hook + Transformation

> **HOOK:** Would you rather have 100 views + $10K or 1M views + $0?
>
> To all the creators out there, please remember: views ain't cash.
>
> [Story: young creator, 4-figure coaching program, more views, no sales]
>
> If I were you, I'd think about how to get a more consistent leads, clients, and sales process that gets me money first, and then think about getting more views.
>
> PS - Follow @marc.teoo if you want to scale past 6-figures while protecting time for family & health.
>
> If you want my exact framework for building a 7-figure business in just a few hours a day, comment "#6P" under this reel.

**Why it works:**
- Question hook forces a stance
- Pattern interrupt for content creators
- Same P.S. = repetition compounds recall

---

## SWIPE #5 — Lifestyle reframe

> **HOOK:** Would you trade your life for theirs? (the question that changed everything)
>
> What if you made all the money in the world, but you were still a freaking failure?
>
> [Story: caught envying online entrepreneurs. Mentor pointed out their lawsuits, relationship problems, partnership issues. "Do you want any of that?"]
>
> Life is fair when you don't compare. The best way to be happy and fulfilled is to chart your own path of success and nobody else's.
>
> PS - Follow @marc.teoo if you want to scale past 6-figures while protecting time for family & health.
>
> If you want my exact framework for building a 7-figure business in just a few hours a day, comment "#6P" under this reel.

**Why it works:**
- Hook flips reader's frame (envy → gratitude)
- High vulnerability = high engagement
- CTA promise unchanged = no decision fatigue

---

## SWIPE #6 — Tactical / how-to + soft pitch

> **HOOK:** Here's a lifestyle business tip for the day.
>
> If you want to generate 10, 50, 100s of leads predictably and consistently, even if you're starting from scratch, the simplest way is to DM more people.
>
> The problem most people have when it comes to DMing is they think it's all about asking for something in return. Rather than that, you want to offer something of value instead.
>
> That's how I got hundreds or even thousands of leads in the past without having to post a lot of content, without spending thousands of dollars on ads.
>
> PS - Follow @marc.teoo if you want to scale past 6-figures while protecting time for family & health.
>
> If you want my exact framework for building a 7-figure business in just a few hours a day, comment "#6P" under this reel. I'll send you the 75-page playbook directly.

**Why it works:**
- Tactical hook = high save rate
- Mini-tutorial in the body = positions teaching
- Soft P.S. = no pressure

---

## SWIPE #7 — Contrarian / pattern interrupt

> **HOOK:** AI replaces tactics. It can't replace YOU. (here's what that means)
>
> Crazy update: I plan to cut about 90% of my trainings, programs, and modules by the end of 2026.
>
> This is coming from someone who has already generated more than seven figures of cash from his lifestyle business, and I'm disrupting my entire way of how I run it.
>
> The more time I save for clients to create offers, assets, content with AI, the more time they can focus on what's most important — themselves.
>
> AI can make you amazing, but it cannot replace you as a human being.
>
> PS - Follow @marc.teoo if you want to scale past 6-figures while protecting time for family & health.
>
> If you want my exact framework for building a 7-figure business in just a few hours a day, comment "#6P" under this reel.

**Why it works:**
- Contrarian hook = pattern interrupt
- Builds Marc's authority while soft-disqualifying competitors
- Same P.S. structure

---

## The reusable CTA P.S. template (Marc's actual block)

Steal this verbatim and swap in your own offer/handle/lead magnet:

```
PS - The algorithm might not decide to show you my videos again, so follow @[YOUR HANDLE] if you want [SPECIFIC OUTCOME for your ideal client].

If you want [SPECIFIC BENEFIT — not feature], comment "[YOUR KEYWORD]" under this reel. I'll send you [YOUR LEAD MAGNET] directly.
```

---

## Marc's 4-Ways P.S. (use when you have multiple offers)

When you're not pushing one specific weekly CTA, drop this fallback:

```
P.S. Whenever you're ready, here are 4 ways I can help you:

1. Subscribe to my YouTube channel for weekly trainings → [YT link]

2. Download my free 75-page 6P Playbook → [6figurepath link]

3. Work with me 1:1 in the Master Implementers Mentorship → marcteo.com/work-with-us

4. Follow me on IG for daily lifestyle business content → @marc.teoo
```

---

## Soft Seed

This is **Lever 1 (Daily P.S.)** of the larger Master Implementers Lifestyle Business Blueprint.

Inside the Blueprint, we install all **9 Systems / 3 Engines / 12 Levers** that make your daily lead machine compound into a 7-figure business.

→ marcteo.com/work-with-us
