# DM Invite Scripts — for Your Lead Magnet & Workshops

The scripts to invite qualified people to grab your lead magnet, register for your workshop, or watch your replay.

> **Marc's effectiveness equation (locked):**
>
> **Personal DMs > Broadcast "Copy & Paste" Messages > Posts**
>
> Posts attract. Broadcasts remind. **DMs convert.** Don't skip this layer.

---

## Who to DM

The fastest list to build (no overthinking):

- Friends + close circle
- Colleagues + ex-colleagues
- Relatives (yes, really)
- Associates from past programs / masterminds / events
- Past clients
- People you've helped before for free
- People who liked / commented on your post in the last 7 days
- People who already grabbed your last lead magnet

**Rule:** the more people you send to, the more people will say yes.

---

## The Main Invite Script (Marc's verbatim template)

```
Hi [Name], hope all has been well man!!

Anyway, after [time period] of work, I finally published my step-by-step guide
to [topic] and thought you might be interested!

I share about [add 2-3 attractive benefits here].

Would you be interested to access it? All good if you aren't! :)
```

**If they say yes:**

```
Great!! Here's the link to access the guide:

[link]

Can you access it? :)
```

---

## Variations of the Invite (by relationship type)

### To a close friend / family

```
Yo [Name]! Quick one — I finally finished my [guide / workshop / playbook] on
[topic] and I genuinely think you'll get value from it (especially the section on [specific]).

Want me to drop it? Free, no catch.
```

### To a past client

```
Hey [Name]! Was thinking of you the other day. I just put together a free
[guide / replay / playbook] on [topic] — wanted to send it your way first
before I share it more widely.

It builds on [the thing you worked on together].

Want me to send it over?
```

### To someone who liked / commented on your post

```
Hey [Name], appreciated your reaction on my last post 🙏

I actually wrote up a full guide that goes way deeper on the same idea.
Happy to send it over if useful, no strings.

Want me to drop it?
```

### To someone who grabbed your previous lead magnet

```
Hey [Name]! You grabbed my [previous magnet] a while back.

Just released a new one — [new magnet topic] — and figured you'd want first
access since you found the last one useful.

Want me to send it?
```

### To a cold-ish connection (someone you haven't talked to in 6+ months)

```
Hey [Name], been a min! Hope life's treating you well.

Random reach out — just published a free [guide / workshop] on [topic]
and thought of a few people who might enjoy it. You were one of them.

Want me to send it over? No worries if not the right season!
```

---

## The Follow-Up (the 3-over-3 rule)

> Some people won't reply right away. Some will say yes but never click. **That's normal.**
>
> Marc's rule of thumb: **maximum 3 reminders over 3 days.** Any more than that and it starts to feel spammy.

### Reminder 1 (24 hours later, if no reply)

```
Hey [Name], not sure if you saw — happy to send the [guide / link] when
you're free :)
```

### Reminder 2 (48 hours later, if still no reply)

```
[Name] one last bump — I'll stop spamming after this haha. If you want the
[guide], just say the word. If not all good!
```

### Reminder 3 (only if they said YES but didn't click)

```
Hey [Name], just checking — were you able to access the [guide] I sent?
Lmk if the link didn't work and I'll resend!
```

---

## Voice Note Hack (5x response rate)

For warm contacts (friends, past clients, close associates), send a **30-60 second voice note** instead of text.

Why: voice notes feel personal, get opened almost immediately, and are way harder to ignore than a wall of text.

**Sample voice note script:**

> "Yo [Name], quick voice note — finally finished that [guide / workshop] I've been working on for [time]. I genuinely think you'd get value from it, especially the part on [specific thing relevant to them]. Lemme know if you want me to send it over, no pressure!"

Don't overthink it. One take, send.

---

## The "Soft No" Response (keep the door open)

If they say "not now" or "not the right season":

```
All good [Name]! Appreciate the honest reply. If anything ever changes or
you want me to send something different, just shoot me a message anytime 🙏
```

Stay warm. Most "no for now" becomes "yes" 3-6 months later if you don't burn the bridge.

---

## Tracking Your DMs (so you actually get results)

Open a simple sheet or Notion table:

| Name | Source | Stage | Last Touch | Next Action | Date |
|------|--------|-------|-----------|-------------|------|
| Jane | Past client | Sent invite | 14 May | Follow up | 15 May |
| Sam | Liked post | Replied yes | 14 May | Send link | 14 May |

**Daily target:** 10-20 personal invites sent.
**Weekly target:** 5-10 yeses.

That's the rep range that compounds.

---

## Soft Seed

DMs are the highest-conversion layer of the Daily Lead Machine™ — but they only work when paired with the right Posts (Layer 1) and Email (Layer 2).

Inside the Master Implementers Mentorship, we install all 3 layers — plus team SOPs to scale your DMs without you doing them all yourself.

→ marcteo.com/work-with-us
